The Federal Emergency Management Agency launched a new campaign on Aug. 11, 2004 aimed at reducing fire injuries and fatalities among older Americans. The Prevent Fire. Save Lives. A Fire Safety Campaign for People 50-plus , offers fire prevention education tools and a series of fire prevention resources. Click on the link to download free fact sheets, public service announcements in English and Spanish, bookmarks in English and Spanish, a campaign guide for fire service officials, safety checklists and fire data.