HOME SAFETY COUNCIL AND LOWE’S RECEIVE
HALO CAUSE MARKETING AWARD

Award Recognizes Great Safety Adventure Program for Bringing Home Safety Lessons to Thousands of Children Nationwide

WASHINGTON, D.C. — The Home Safety Council and Lowe’s received the 2004 Gold Halo Award for best cause marketing event at the 2nd Annual Cause Marketing Forum. The award recognizes the Great Safety Adventure, an interactive exhibit that travels the country, providing children and their parents with valuable knowledge about how to stay safe in and around their homes.

Created by the Home Safety Council and sponsored by Lowe’s, the Great Safety Adventure is a 1,200 square foot animated home that unfolds from two semi-tractor trailer trucks to create a replica of a living room, kitchen, bathroom, bedroom and backyard. Children and parents become “safety rangers” as they join a quest with tour guides and Rover, the Home Safety Council’s Home Safety Hound, to search the house for common safety hazards. During 2003, the program’s fifth year on the road, the Great Safety Adventure reached nearly 125,000 visitors during more than 300 events throughout the country.

“The Home Safety Council is thrilled and honored to be acknowledged with such a prestigious award,” said Meri-K Appy, president of the Home Safety Council. “The Great Safety Adventure is one of our most exciting and effective educational programs. We recognize the tremendous need to educate children and families about potential hazards in the home and hope to continue our success in the future”.

The prestigious Cause Marketing Halo Award honors companies and organizations who give back to the community through creative and effective cause-marketing campaigns. The Home Safety Council and Lowe’s were recognized during the 2nd Annual Cause Marketing Forum held in New York on June 16. Previous Gold Halo Award winners include Ford Motor Company, KitchenAid and the Susan G. Komen Breast Cancer Foundation.

“The Great Safety Adventure delivers important home safety messages in a fun and interactive way,“ said Dale Pond, Lowe’s senior executive vice president merchandising/marketing. “Lowe’s is a proud sponsor of this creative and innovative program that has reached thousands of American homes and families.”

About Home Safety Council

The Home Safety Council is a 501(c)(3) nonprofit organization dedicated to helping prevent the more than 21 million medical visits that on average occur each year from unintentional injuries in the home.  Through national programs and partners across America, the Home Safety Council works to educate and empower families to take actions that help keep them safe in and around their homes.  To learn more about the Council’s programs, partnerships and resources, visit the Home Safety Council at www.homesafetycouncil.org.

Lowe’s

Lowe’s is a proud supporter of American Red Cross, Habitat for Humanity International, United Way of America, and the Home Safety Council, in addition to numerous non-profit organizations and programs that help communities across the country. For more information, visit www.Lowes.com/community.